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What would you Pay to sneak into the closed door
meeting and eavesdrop on the free-wheeling, no holds barred
discussions of arguably the most elite and extraordinary cabal
of marketing and moneymaking "attack dogs" ever assembled in one
place, By Dan Kennedy Yes you probably would. The 15 people in my Platinum Inner Circle 2000 group are the Navy SEALS of marketing. They are fast-acting, ruthless, aggressive "commandos" when it comes to making gobs and gobs and gobs of money. You can read a bit about each of them on the enclosed "goldenrod" page. Just to be in this group, each member pays $25,000.00 for the year. Plus the costs of traveling to four meetings that take place in private, behind closed, locked doors. They sign a strict confidentiality pledge to each other, so they can share their most prized and profitable discoveries. On the rare occasion we invite a guest expert or vendor in, they come in, are quizzed, and must leave. Some of these 15 do consulting - and, on average, it costs $500.00 to $1,000.00 an hour to buy their time and advice, and you probably have to get in line. Others NEVER reveal their methods and business secrets, for any price. Some teach other subjects, but keep the marketing strategies they use personally "close to the vest." I collect the $25,000.00 from each of them, to organize it all and run the meetings. But the truth is, I get just as much out of these meetings as they do; in fact, I marvel at what I discover! Now, here is
what I persuaded everybody to do: take one extra day, I prepared a series of provocative questions. I did my best to impose some order and control to the day. But mostly, like a bull-rider, I just hung on. The result: a set of 6 audio CD's unlike any you've ever heard. Imagine, these 15 moneymaking commandos ALL spilling their guts, ALL contributing to the maelstrom of ideas, insights and very specific advice pouring across the conference table like gasoline on fire. We had a pro there to CD it all, for the best possible audio quality given the situation. It's been edited to keep the meatiest parts and lop off the fat. MAY I MAKE YOU A WAGER? I'll bet you the biggest
steak in Texas You'll be whacking the Pause button like some crazed monkey, to jot down one sizzling hot idea after another you want to act on. You'll have to listen to 'em all a number of times or you'll miss more than you get, because it's all coming at you rapid-fire. Getting a "down-load" of experience and thinking about marketing from any ONE of this crack commando squad would certainly be worthwhile. But from all FIFTEEN? And keep in mind, this is NOT some carefully thought out, scripted and read presentation, where the "guru" has had plenty of time to deliberately leave certain things out and hold certain things back, to selectively share his methods. This was a blow-the-doors-off discussion, with everybody thinking on their feet and, to some extent, trying to top the other guy. And keep in mind that over half these Platinum Members are back for their 2nd or 3rd years. They don't keep coming back and investing in attending these conclaves for the heck of it. These are people whose time is gold-bullion valuable. They're here for one reason and one good reason only: they keep getting "stuff" from each other that's worth a whole lot of money. I know for a fact of six different Members last year who each made well over $100,000.00 by implementing ONE idea that came out of the blue, at one of these meetings. Who knows what'll occur to you as you listen in on an entire day's output? So, what will you pay for the privilege? There are all kinds of ways to set a price. Here's what I did. First of all, I had each of these Platinum Members write a price down on a piece of paper they thought ought to be charged to let somebody sit in on a day of a regular Platinum Meeting, let alone one targeted at covering "the best" strategies we all know and use. Second, I actually surveyed a few dozen of my clients and regular Inner Circle Members and told them to bid, as if only the highest bidder would get the one and only set of CD's from such a session. With the bid real - in case I decided to do just that, let one copy out, and no others, in which case I'd accept that highest bid and hit their credit card right then and there. So, what do you think
the number was,
And, maybe more relevant - what do you think the highest bid was? Get this: it was $5,000.00. And I promise you, he was serious. In fact, the LOWEST bid, the "cheapskate" bid was $595.00. Well, Platinum Members each have a set of masters and can reproduce and sell these CD's as they wish, for whatever price they wish. I think the low bid is a very fair price. If I was on the outside looking in, I'd grab at that before somebody changed their mind. But we don't want to be dripping with unseemly greed either. We all have this in common: we actually do get our jollies by sharing what we know with people who use it. So, after considerable discussion, we've agreed on an introductory price of just $199.00. I imagine each Platinum Member will offer these at slightly higher or maybe slightly lower prices, possibly bundled in with other products or services, or priced differently for different groups of their customers. If you wanted to know how to be a tough, brutal warrior capable of surviving incredible pain, operating under extreme conditions, and killing like a machine, you'd seek out somebody like a top Navy SEAL or Seals-instructor to whip you into shape and teach you what you need to know. If you want to know how to use marketing weaponry, to be a moneymaking commando, I don't know where else you could look for better training than this gathering of the 15, on this day, available on these CD's. Best in your business, Dan Kennedy PS: CD#6 is titled "IF WE TELL YOU THIS, WE HAVE TO KILL YOU." It contains this group's absolute best, most powerful marketing tactics and tools, which they never discuss under any other circumstances, with anybody else.
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