One command center for your whole marketing team.
Stop juggling six tools and endless spreadsheets. ChaCha unifies social publishing, PR outreach, newsletters, analytics, and AI strategy in a single workspace your whole team can share.
ChaCha is a unified marketing platform for in-house marketing teams. It combines social media scheduling, a shared content calendar, draft collaboration with version history, AI-assisted content creation, PR and media outreach, email newsletters with A/B testing, and cross-channel analytics in one workspace with role-based permissions.
Built for the way marketing teams actually work
Most teams lose hours every week to tool-switching, approval bottlenecks, and reporting busywork. ChaCha removes all three.
- Scattered tools, scattered data — Scheduling in one app, analytics in another, PR lists in a spreadsheet. ChaCha replaces the patchwork with one source of truth for every channel.
- Approval bottlenecks — Share drafts with teammates with read or edit permissions, track every change with automatic version history, and restore any previous version in one click.
- Reporting that eats your Fridays — Build branded PDF reports with AI strategy summaries in minutes — overview metrics, post-level analysis, and competitor share of voice included.
Everything your team needs, nothing it doesn't
From first draft to final report, ChaCha covers the entire marketing workflow.
- Shared content calendar — Plan every post on a drag-and-drop calendar. Schedule across multiple timezones at once and see the whole month at a glance.
- Roles & permissions — Admin, manager, editor, and viewer roles keep the right people in control — and everyone else out of trouble.
- AI content assistant — Generate captions, hashtags, and full campaign strategies with AI trained on your performance data and brand voice.
- Drafts with version history — Every save creates a restorable version. Share drafts with teammates and collect edits without email chains.
- Cross-channel analytics — Reach, engagement, earned media value, and competitor share of voice — measured in one dashboard, exported in one report.
- Unified social inbox — DMs and comments from every platform land in one AI-triaged inbox, classified by intent with reply drafts ready to send.
Up and running in an afternoon
- Connect your channels — Link Instagram, X, Facebook, LinkedIn, TikTok, and YouTube in a couple of clicks — no developer needed.
- Invite your team — Add teammates with the right roles. Editors draft, managers approve, everyone sees the same calendar.
- Plan, publish, measure — Schedule a month of content, let AI suggest what works, and pull a client-ready report when the results come in.
Frequently asked questions
What does ChaCha do for marketing teams?
ChaCha is a unified marketing command center. Marketing teams use it to plan content on a shared calendar, publish to Instagram, X, Facebook, LinkedIn, TikTok, and YouTube, run PR and email campaigns, and measure everything in one analytics dashboard — with AI assistance at every step.
How does team collaboration work in ChaCha?
Every workspace supports role-based permissions (admin, manager, editor, viewer). Drafts can be shared with individual teammates with read or edit access, every save is versioned automatically, and any previous version can be restored in one click.
Can multiple people work in ChaCha at the same time?
Yes. ChaCha is built for teams: shared calendars, shared draft libraries, a shared social inbox, and per-seat Teams billing mean everyone works from the same source of truth simultaneously.
Which social platforms does ChaCha support?
ChaCha publishes natively to Instagram, X (Twitter), Facebook, LinkedIn, TikTok, and YouTube, and monitors brand mentions across the web for PR and reputation tracking.
Does ChaCha replace our reporting tool?
For most teams, yes. ChaCha includes overview metrics, post-level analysis, competitor share of voice, earned media value tracking, and a report builder that exports branded PDFs with AI-written strategy summaries.